Clinique
Sketches & Thumbnails.
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To refresh Clinique’s visual identity and strengthen its connection with a younger generation. The goal is to make the brand feel more culturally relevant, expressive, and aligned with current design trends without losing its core values.
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A younger demographic with an interest in skincare that feels both effective and aesthetically pleasing—people who are drawn to gentle, clean products but also value fun, modern, and shareable visual content.
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I developed illustrative posters using a pastel color palette, simplified forms, and light, airy compositions to reflect the product’s “clean” and gentle qualities. Elements like soft stripes, bubbles, and stylized product illustrations create a playful yet minimal aesthetic, reinterpreting Clinique’s identity in a way that feels fresh, calm, and contemporary.
Final Designs.
This poster series reimagines Clinique’s products with a playful, youthful visual language, moving beyond the brand’s clinical aesthetic.
Clean, stylized illustrations, pastel palettes, and subtle graphics convey cleanliness, hydration, and gentleness, while bold typography ensures clarity.
The work balances simplicity with expressive visuals to modernize Clinique’s image and appeal to a trend-aware audience without losing its core identity.
Mockups!
Mockups!
