Bear Gloss
Sketches & Thumbnails.
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To create a playful nail polish brand inspired by all things sweet, candy, ice cream, and cupcakes. All while offering a fun, irresistible experience.
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Beauty enthusiasts who love pastel aesthetics, playful branding, and products that feel fun, colorful, and collectible.
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Designed a charming, sweet-inspired visual identity using pastels and dessert motifs, with a pink illustrated bear as the logo. The branding combines whimsy and approachability, making the products feel delightful, expressive, and impossible to resist.
Brand Guide.
The Bear Gloss brand guide establishes a sweet, playful identity using a palette of pink, brown, and yellow. The pink illustrated bear logo takes center stage, while the combination of Gunter and Lora fonts balances whimsy with readability.
Dessert-inspired motifs and consistent typography ensure the brand feels fun, approachable, and visually irresistible across packaging, social media, and all other touchpoints.
Final Designs.
The final Bear Gloss designs introduce the new Sweets Collection with Frosted Cupcake, Banana Split, and Grape Lolly.
Each poster is a bright, eye-catching advertisement that highlights the playful, pastel-inspired aesthetic of the collection, making the nail polish feel as fun and irresistible as the desserts themselves.
Social Media Layout.
The Bear Gloss Instagram mockup highlights the new Sweets Collection with playful, pastel-inspired posts for Frosted Cupcake and Banana Split, featuring a “link in bio” to shop the collection.
