To reimagine a typical beauty campaign using illustration, creating something more distinctive, playful, and instantly eye-catching while still aligning with Summer Fridays’ clean, elevated aesthetic.

Design-conscious, digitally native consumers who are drawn to minimal, aesthetic-driven beauty brands and engaging, scroll-stopping visuals on social platforms.

I used simplified, stylized illustrations to highlight the products in a fresh way, focusing on bold color, clean composition, and subtle movement. Large, elegant typography anchors the layouts, balancing playfulness with a refined, premium feel.