Embody

Research.

Research for this project included an online survey that gathered a wide range of responses, helping to highlight common struggles women face with body image and confidence in clothing choices. This data informed the direction of the concept and confirmed the need for a more supportive fashion guide.

Additional online research was carried out to better understand different body types and which clothing styles typically suit them best, helping to ensure the information presented was accurate and useful.

After Gathering all the information I needed I learned how to code.

Embody was created to help women feel confident in their clothing by making fashion guidance more approachable and less intimidating. It gives women simple tools to understand what suits their body, helping them feel comfortable and confident in their own skin.
Designed for women aged 16–40 who want support in choosing clothes that suit their body type, especially those who may feel unsure or lack confidence in their style.
The project was developed through research and testing, exploring body types and existing fashion guides. Visual choices like warm colors and a handwritten font create an inviting feel, while representational objects make identifying body types quick and easy.